HI! I’M LESLEY.
I’ve spent nearly the last 20 years at the intersection of marketing and business strategy. What does that mean?
It means I answer these questions regularly:
- Do we really need marketing data connected to CRM?
- Should we do a corporate calendar this year?
- If we didn’t change anything, could we 3x the lead pipeline?
- What if we just PR’ed that?
- Can you pretty that up?
Are you laughing yet?
Humor is clearly my superpower which I combine with:
- Shaping hearts and minds and leading horizontally
- Zooming in and out – strategy to tactics, long term to quick wins, start-up to scale-up
- Relentless pursuit to win and prioritizing the things that get us there
I’m equally a serious businesswoman who has led transformational achievements for B2B and B2B2C clients:
- Turned four years of net declining revenue for an established business unit into consecutive years of 5% growth on average.
- Built a growth marketing engine from the ground up that contributed to 55% of new logos, or $1.2m in incremental monthly run rate.
- Architected and implemented a buyer segmentation strategy that uncovered potential to capture $7b in incremental contract value.
- Reset a pipeline from non-existent to 24% growth in new logos, 55% increase in service attachment, and 17% increase in ARPU.
- Developed and led Customer Strategy and Experience capability for a company that went from 4 to 10,000 customers overnight.
- Part of a launch team for a Fortune 100 pharmaceutical who brought to market the first rheumatoid arthritis treatment. Ad campaign garnered 60% market share.
Why the Lumar Group?
Strategy that can actually be implemented
Strategy isn’t just about analytical thinking; it’s about identifying actionable steps. In a world with many decisions, it’s easy to forget that inaction is still a choice. When you work with me, we’ll make decisions together. We’ll tackle the tough questions right from the start and won’t stop until we deliver the results you’re aiming for. Good strategy doesn’t belong in a slide deck—it thrives in the real world.
ARMED WITH MORE THAN A PLAYBOOK
I’m all about collaboration and genuine connection. Every business is unique, and every customer faces their own journey and challenges. That’s why I steer clear of one-size-fits-all solutions. I listen, learn, and customize the approach, blending creativity with practical know-how, to craft go-to-market strategies that truly resonate with your audience. This isn’t your dad’s consultancy—it’s a fresh take on partnership.
I SAY NO AS MUCH AS I SAY YES
When you partner with me, I’m serious about our work and pursue our goals with sincerity and enthusiasm. That means I won’t hesitate to challenge you when we see things differently—and I expect the same from you. I approach our work with confidence and courage, and I’ll be upfront if I’m not the right fit. But don’t worry; with my extensive network, I’ll connect you with the right partners who are.
It’s not about lipstick, It’s ABOUT RESULTS
With nearly 20 years of experience in your shoes, I know how important it is to have a seat at the table and skin in the game. When we join forces, my first question will focus on the specific business metric you’re targeting and the biggest challenge you’re facing. From there, we’ll explore how to leverage marketing tools to tackle those issues, always keeping business outcomes at the forefront.
VALUES in ACTION
Family over anything.
I spend my weekends at soccer practice and building a Lego – or ten – with my two boys Luca and Marco (the “Lu-mar”). Many of our best memories are made around the dinner table.
The world’s too big to stay in one place.
Italy is my passion, and if I could give it all up, I’d travel the world with my people.
Underdogs win.
It must be the Philly grit in me. I fight for the underdog and work to lift the voices that most need to be heard, but can’t.
Acute sensitivity is a superpower.
THE LUMAR GROUP 